Joanna's Juices
Bringing Joanna’s Juices to Life Through Thoughtful Branding & Design
At its heart, Joanna’s Juices was more than just a beverage company—it was a celebration of tradition, culture, and family. Inspired by her grandmother’s sobolo recipe from Ghana, Joanna sought to share this refreshing, hibiscus-based drink with the world. To help her business stand out in a competitive market, I worked closely with her to develop a cohesive brand identity that would capture the authenticity of her story while appealing to modern consumers.
Professional & Eye-Catching Label Design
To make Joanna’s Juices stand out on the shelf, I created a fresh, professional set of labels that emphasized both the handcrafted nature of the drinks and their Ghanaian heritage. The updated labels featured:
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A clean, modern layout for enhanced readability
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Vibrant colors to reflect the bold flavors
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A refined, premium look that resonated with customers
This upgrade helped elevate the perception of the brand, making it more appealing to retail buyers and consumers alike.
Brand Identity & Logo Refresh
Joanna’s original logo had heart, but it needed refinement to ensure a more professional and polished look. I updated the logo to maintain its warmth while enhancing its visual impact. The result was a sleek yet inviting design that established a strong foundation for the brand.
Bringing the Brand to Life Through Custom Imagery
To tell Joanna’s story in a compelling and visually engaging way, I created custom illustrations and lifestyle renderings. These images portrayed:
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Scenes of people enjoying Joanna’s Juices in everyday moments
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Cultural elements that highlighted the drink’s Ghanaian roots
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Artistic storytelling that connected consumers to the brand’s heritage
These visuals were used across social media and marketing materials, strengthening the brand’s presence and engagement.
Marketing & Event Materials
To ensure a strong and cohesive brand experience across all customer touchpoints, I designed a variety of marketing and promotional materials, including:
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Retractable Banner & Table Cover – A polished and professional setup for farmers’ markets and trade events.
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Cooler Graphics – Custom branding for refrigeration units, maintaining a consistent look even in retail environments.
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Loyalty Cards & Business Cards – Helping customers stay connected to the brand and encouraging repeat purchases.
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Thank You Cards – A personal touch to enhance customer relationships.
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Label Stamp for 6-Packs – A finishing detail to make multi-pack purchases look cohesive and branded.
A Cohesive Brand, A Lasting Impact
Through this complete branding transformation, Joanna’s Juices evolved into a premium, story-driven brand that captured both its cultural roots and modern appeal. Every design decision was intentional—ensuring that each bottle, post, and promotional item reflected the passion behind the product.
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It was a privilege to help bring Joanna’s vision to life, and I look forward to applying this same level of thoughtfulness and creativity to future projects. Whether it's branding, packaging, or marketing materials, I believe in designs that tell a story and create an emotional connection with the audience.
