Samior Knives
Challenge
What was hindering success?
The client had an exceptional selection of quality knives for sale, and had experienced a little success, but was not achieving the sell-through they needed for this business to be highly profitable.
It's not enough to have a great idea or even a great product. Without all of the right tools in place, you can end up with a lot of costly inventory that can be the death of your business.
Process
How did we help?
We went to work applying our proven methods for successful product marketing. This was achieved by identifying the wants and desires of the Every Day Carry customer. We made adjustments to existing designs, proposed new designs, phased out products that had no "legs", improved and elevated the brand with graphic design and photography, and created an effective B2C sales funnel through social media.
Results
What was the outcome?
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Amazon sales up 20%
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Website sales up 200%
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Customer satisfaction up 15%
Results like these don't happen by accident. They come from a clear strategy, the right creative execution, and a partner who understands both the art and the science of marketing. If you're ready to see what that kind of focused attention can do for your business, we'd love to hear about what you're working on. Contact us to start the conversation.
