What was hindering success?
Product designs were stale and not on trend with the bedding industry
Amazon listings were not written to maximize keyword algorithms
Product photography was not professional and didn't showcase the products in the best light
There was no A+ content on the listings which had a great impact on their effectiveness
Sales presentations, collateral and messaging were not professional
How did we help?
We conducted a competitive analysis to determine how their products stacked up against their competitors. We then made design changes to their products based on what we learned. Next we conducted consumer surveys to validate our work.
We then produced samples of the new products for testing and photography. The photos were used in the designs we created for new marketing materials and sales collateral.
Lastly we focused on the messaging that supported each product, ensuring that it spoke effectively to the right demographics and contained all the keywords necessary for SEO.
What was the outcome?
Amazon sales up 20%
4 new products in Walmart with sell-through and reorders
2 new products in over 400 Paradies airport gift shops with sell-through and reorders