Resolute Insurance Advisors
We conducted a competitive analysis to determine how their products stacked up against their competitors. We then made design changes to their products based on what we learned. Next we conducted consumer surveys to validate our work.
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We then produced samples of the new products for testing and photography. The photos were used in the designs we created for new marketing materials and sales collateral.
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Lastly we focused on the messaging that supported each product, ensuring that it spoke effectively to the right demographics and contained all the keywords necessary for SEO.
Challenge
What was hindering success?
Competition
The insurance industry is a competitive one, with many businesses vying for the attention of potential customers. This means that business owners need to find creative ways to stand out from the competition and make their business known.
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Limited budget
Starting a new business can be expensive, and marketing is often one of the biggest expenses. Business owners need to find ways to market their business effectively without breaking the bank.
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Lack of time
Running a business is a full-time job, and marketing can be a time-consuming task. Business owners need to find ways to market their business without taking away from their other responsibilities.
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Not knowing where to start
There are many different marketing channels available, and it can be difficult to know where to start. Business owners need to do their research and find the marketing channels that are right for their business.
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Measuring results
It's important to measure the results of your marketing efforts so that you can see what's working and what's not. This will help you to adjust your marketing strategy as needed.
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What was the outcome?